Your First Digital Product
Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? Then tune in! On the show, I talk to business owners who have launched digital products and dig deep into how you can create, launch and market digital products, too.
Episodes
69 episodes
Season 3 Recap – Reflections, Challenges and Plans for the Show
At the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand ...
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Season 3
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Episode 21
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14:10
Why accessibility in your product and business is so important with Erin Perkins
There's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.Erin Perkins is a champion for disability rights and an entrepreneur ...
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Season 3
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Episode 20
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43:36
Launching a product before you have a big audience with Brionna Ned
"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also rec...
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Season 3
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Episode 19
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47:48
What if your digital product was easy and fun with Liz Wilcox
Digital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.The Fresh Princess of Email Marketing, Liz Wilcox is an Email St...
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Season 3
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Episode 18
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41:05
Gaining clarity for a product by working closely with clients with Yasmine Salem Hamdan
Tune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.Meet Yasmine...
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Season 3
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Episode 17
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47:14
Adapting your business around your life and knowing yourself with Laura Robinson
Laura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to kn...
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Season 3
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Episode 16
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52:20
Getting your first product out there and building your business with Samantha Burmeister
With Black Friday quickly approaching, Samantha saw an opportunity to create a set of emails to help people sell their products. It was fast and without any tech; she emailed her list and manually invoiced customers. After seeing success, she w...
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Season 3
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Episode 15
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46:27
The top five tips for a successful online course with Deb Barnes
If you're looking to create an online course, check out this episode where Deb shares her top tips including: - Have a proven process, method or framework- Help others get results- Make sure your topic is in demand- Plan well (i...
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Season 3
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Episode 14
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52:06
Growing as business owner after a failed product with Raina Willick
I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective,...
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Season 3
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Episode 13
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47:24
Communicating well on social media and other marketing channels with Corrie Oberdin
It's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often ...
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Season 3
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Episode 12
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1:07:45
Start here on the path to your digital product
There's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start?In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe. Links ...
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Season 3
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Episode 11
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28:03
Digital products can help you find your people with Deanna Seymour
Deanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what...
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Season 3
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Episode 10
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59:54
How to make your digital product more accessible
Accessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities. Accessibility is a way to reach more people and help more people understand the information you're ...
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Season 3
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Episode 9
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13:48
Marketing your product with pillar content with Abby Herman
We're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketi...
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Season 3
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Episode 8
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42:59
Why should I spend time on a $50 product when my services are thousands of dollars?
I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.Link...
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Season 3
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Episode 7
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13:05
Incorporating print on demand into your suite of products with Tim Krywulak
Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad.Tim is a podcaster and YouTuber who cover...
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Season 3
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Episode 6
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44:10
If I have a lead magnet, do I have a digital product?
A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES.Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier ...
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Season 3
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Episode 5
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10:33
Turning her lead magnet into a paid product with Hollie Arnett
Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options. Hollie Arnett is a brand strategist and coach for cre...
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Season 3
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Episode 4
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47:42
What’s the best sales platform for my digital product?
There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit abou...
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Season 3
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Episode 3
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11:56
You may already have a digital product with Debbie Campbell
We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!Debbie had been maintaining websites for many years, communicating with clients using email templates an...
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Season 3
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Episode 2
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25:31
Advice you're not hearing about digital products
Everything you think about digital products is wrong. As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO ...
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Season 3
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Episode 1
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10:00
Reviewing season 2 and how you can review parts of your life and business
Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your ...
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Season 2
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Episode 27
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11:43
Offering value in each part of a sales funnel with Kathleen Celmins
Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along w...
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Season 2
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Episode 26
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40:48
Ongoing marketing for your digital product
There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasin...
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Season 2
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Episode 25
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19:49
Allowing your products to evolve with your energetic capacity and circumstances with Maggie Gentry
Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.Maggie Gentry is a thought partner for high-conscious entrepreneurs—acting as...
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Season 2
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Episode 24
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44:14